The Rolex GMT-Master II "Pepsi" ref. 126710BLRO, launched in 2017, has cemented its place in horological history as one of the most sought-after and iconic watches ever produced. Its vibrant two-tone ceramic bezel, instantly recognizable as the "Pepsi" due to its blue and red coloration, combined with Rolex's legendary reliability and prestige, has fueled an unparalleled demand, driving prices far beyond their original retail value. This article delves into the fascinating world of the 2017 GMT-Master II Pepsi, exploring its features, its place in Rolex's history, the reasons behind its skyrocketing value, and the current market landscape.
The 2017 Pepsi's arrival marked a significant moment for Rolex. The previous generation, featuring a slightly less vibrant, aluminum and faded Pepsi bezel, had become a highly collectible piece in its own right. However, the 2017 model, with its updated movement (caliber 3285) and stunning ceramic bezel, represented a quantum leap in both aesthetic appeal and technological advancement. The ceramic bezel, unlike its aluminum predecessor, is virtually scratch-proof and boasts incredibly vibrant and consistent coloration, ensuring the watch retains its stunning looks for years to come. This durability, coupled with the inherent robustness of the GMT-Master II design, makes it a truly enduring timepiece.
The Caliber 3285: A Technological Marvel
The heart of the 2017 Rolex GMT-Master II Pepsi is the caliber 3285 movement. This in-house manufactured movement is a testament to Rolex's commitment to pushing the boundaries of watchmaking. Featuring a Parachrom hairspring, resistant to shocks and magnetic fields, and a high-performance Paraflex shock absorber, the 3285 offers exceptional accuracy and reliability. Its 70-hour power reserve provides ample timekeeping even if the watch is left unworn for a couple of days. This significant improvement over previous movements contributes significantly to the desirability of the 2017 Pepsi.
Rolex GMT Pepsi Discontinued: While the 2017 Pepsi isn't technically "discontinued" in the sense that Rolex stopped producing it entirely, it has been superseded by newer models. The current generation GMT-Master IIs still feature the Pepsi bezel, but with subtle design differences. This makes the 2017 model a highly sought-after collector's item, as it represents a specific point in Rolex's production history. The limited availability, coupled with the ever-growing demand, has cemented its place as a highly desirable and appreciating asset.
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